Executive Team

Carlos D. Michan 

Founder and CEO 

David C. Michan 

President

Eric Flodine 

Director of Community Development 

Alejandro Krongold 

Director of Investor Relations 

Elias Mizrahi 

Director of Capital Markets

Scott Wittman 

Director of Investments

Andrew Gordon 

Managing Director

Rezlyn Palma 

Controller

Melissa Frerichs 

Director of Asset Management 

Justin Shifrin 

Acquisition Manager

Shelly Saomarcos

Director of Human Resources

 

Carlos D. Michan

Founder and CEO

The visionary behind the company's growth, Carlos has overseen more than $2 billion worth of land investments and commercial real estate projects since 1976. Today, Carlos focuses on perfecting the company's global strategy as well as developing strategic alliances.

Education/Credentials: * Over three decades of real estate industry experience. * Bachelors degree in Industrial Engineering from UNAM (Universidad Autonoma de Mexico). * Member of the Urban Land Institute. * Licensed as a real estate broker in California since 1982. BRE#:839786


David C. Michan

President

As member of the Strata Equity team since 2003, David is responsible for developing and implementing the company's acquisition, financing, operations, entitlement and disposition strategy. Actively engaged in the real estate industry since 1999, David has overseen over $2 billion in transaction volume.

Education/Credentials: * Masters of Science in Real Estate from the University of San Diego. * Bachelor of Arts in International Economics, with a specialization in Latin America and a Minor in Accounting, from the University of California, Los Angeles. * Member of Young Presidents Organization.  * Member of the NMHC, Urban Land Institute, ICSC and Burnham-Moores Commercial Real Estate Committee. * Real Estate Broker in California. BRE#:1749190


Eric Flodine

Director of Community Development

Having joined Strata Equity in 2006, Eric currently oversees the visioning, acquisitions, land planning, entitlement processing, community outreach and government approval aspects of the company’s master planned communities and mixed use projects. Actively involved in the community planning and development industry since 1997, Eric’s hands-on experience includes over 100 projects ranging from residential to commercial, recreational, solar energy, open space land uses and transactions throughout California.

Education/Credentials: * Masters of Urban and Regional Planning from Cal Poly Pomona * Bachelor of Landscape Architecture from Cal Poly San Luis Obispo * Member of the Urban Land Institute, American Planning Association and Sierra Club.


Alejandro (Alex) Krongold

Director of Investor Relations

As a member of the Strata Equity team since 2009, Alejandro is responsible for sourcing private capital, providing boutique quality service, managing new and current investors, and maintaining constant communication with foreign and domestic investors, providing them with periodic operational and financial reports. He is also in charge of structuring all legal and tax aspects of the investor’s group.

Education/Credentials: * Masters in Finance from the Instituto Tecnológico Autónomo de México. * Degree in Business Administration from the Universidad Anahuac del Norte in Mexico City. * Over 20 years of management, sales, manufacturing, systems, and customer service.


Elias Mizrahi

Director of Capital Markets

Elias joined Strata Equity in 2011 and bringing over 10 years of experience in the financial arena and 25 years of experience in investor relations. Responsible for sourcing private capital, implementing a global sales strategy, and managing new and current investors, Elias is also in charge of recruiting, training and providing support to the promoters that represent Strata in the U.S. and abroad.

Education/Credentials: * Master’s Degree in Business Administration and International Finance from the University of San Diego. * Bachelor of Science in Business Administration from the Instituto Tecnologico Autónomo de Mexico.


Scott Wittman

Director of Investments

Scott is responsible for devising and implementing the firm’s investment strategies which include sourcing, structuring and capitalizing the company’s real estate holdings. A member of the Strata Equity team since 2014, Scott brings extensive industry experience and an impressive investment track record of more than $1.5 billion of direct, opportunistic and value-add investments in commercial real estate, distressed debt and residential land development.


Education/Credentials: * MBA from the University of San Diego with a dual emphasis in real estate and finance. * Bachelor of Arts from the University of Southern California.


 

Andrew Gordon

Managing Director

Andrew joined Strata Equity in 2014 and is responsible for the operational oversight of Strata's portfolio on enhancing performance, maximizing value. He also directs the company’s disposition activity, the financing/refinancing of new and existing assets, as well as strategic partnerships and initiatives. Andrew has been involved in the acquisition, development, management, and brokerage of commercial real estate since 2005.

Education/Credentials: * Bachelor of Arts from Cornell University * Licensed real estate broker in California. * Active member of the National Multi Housing Council, International Council of Shopping Centers, Urban Land Institute, and the Cornell Real Estate Council.


Rezlyn Palma

Controller

Rezlyn joined Strata Equity in 2015 and is responsible for accounting, tax and financial reporting matters affecting Strata. She has 15 years of real estate and corporate experience in finance and accounting. Prior to joining Strata, Rezlyn worked as a fund reporting manager for a private multifamily owner, developer and manager where she was responsible for financial reporting to the investors and lenders of several funds with combined total equity commitment of $2 billion. She also brings finance and accounting knowledge from time spent at publicly traded real estate companies, as well as valuable audit experience with public accounting firm, KPMG.

Education/Credentials: * BA in business administration with emphasis in Accounting from California State University Hayward *


Melissa Frerichs

Director of Asset Management

Melissa joined Strata Equity Group in 2016 with experience in the property management industry including multifamily housing, student housing, senior housing, and mixed-use. Melissa is responsible for asset management of the Strata portfolio including value-add execution, portfolio marketing strategies, operational oversight, and overall performance enhancement.


Education/Credentials: * Bachelor of Arts from Arizona State University * Regent’s Scholars for academic excellence * Graduated with honors * Expertise in portfolio management, financial analysis, forecasting, and brand development.

Justin Shifrin

Acquisition Manager

Justin is responsible for underwriting our real estate investments and aids in the strategic direction of the firm's acquisition focus. As a member of Strata Equity's team since 2014, Justin brings experience spanning value-add acquisitions, development projects, and distressed debt purchases in excess of $1.5 billion.

Education/Credentials: * Masters of Business Administration from the University of San Diego focusing on new venture management * Masters of Science in Real Estate from the University of San Diego * Awarded Daniel B. Woodruff Memorial Scholarship for Academic Excellence * Bachelor of Arts in Psychology from Pitzer College of the Claremont University Consortium

Shelly SaoMarcos

Director of Human Resources

Shelly joined Strata Equity in 2016 bringing with her, experience from a career spanning over 20 years as a Human Resources Professional, 10 years in operations and 8 years in the multifamily industry. She is responsible for the development of all HR strategies, and the delivery of HR services and programs, including organizational development, talent management, workforce planning, recruiting, performance management, employee development and employee engagement. She also has significant experience managing employee relations, benefits, compensation, and compliance related matters.


Education/Credentials: * Bachelor’s degree in Financial Accounting from SDSU/NU. * Active member of SHRM (Society of Human Resource Management).